The Bad Blogger: Content Creation
Everyone wants to be Instafamous
Lately, I've noticed so many people talking about how to increase their numbers on Instagram and I've been asked a million times about my own "Instagram strategy". I have clients who are obsessed with their numbers when I'm not even sure why or how that particularly benefits their business. Brand awareness I get, but are they making so much money from it that having a large following is the be all and end all?
Social media presence is so important now for everyone and I've mentioned before that our generation can and should be using the internet as a platform to propel ourselves. However, chasing Instagram followers is not the key here. Even Melissa from Melissa's Wardrobe said her best advice to budding influencers is "don't chase followers", when I met with her last week.
It's hard, believe me I know. You feel that the more followers you accumulate means something right? More money, more esteem, more credibility surely! But what I've come to learn is that that's not necessarily the case. I know influencers with 10k+ followers on Instagram that make NO money and those with less than 10k that do.
So I'll share with you the secret to having a kick ass blog or Instagram page that will make people want to work with you. Content! Eye-catching, alluring and never-seen-before content!
I got a bit disillusioned with Instagram the other day and didn't post anything for about 5 days (shock horror to any blogger I know) because I just got fed up seeing the same photos again and again. Everyone is doing the same thing and it's boring! Remember my girl boss post about finding your unique selling point! Well that's exactly it, figure that out and run with it! What makes you different is what is gonna make you stand out and presenting it in a killer way is how you'll get noticed and taken seriously.
Not sure where to start with creating good content. I've put together three points that I believe are super important when planning and creating your content.
B R A N D
I've said this before and I'll keep saying it again and again because it's really important. Make sure to figure out who you are (brand-wise) and how that links to the content you'll create. Decide on the 3 words that are what you want your content to be or come across as and ensure that every post you do ticks those 3 points. This will then help dictate your style when creating content. Are you relatable, friendly and conversational or are you witty, informative and formal. Will your photos be silly and fun or sophisticated and poised. Once you know your unique angle, keep that as your focus and tie all your work to that central theme.
B E N E F I T S
Once you know who you are and what your unique style is, the next thing to consider is what the point of your post is. How does your content speak to your target audience? In what way does it benefit them and what do you want them to take away from it? How do you want them to feel after they've read or seen it? Don't just post things for the sake of it. No one needs to see yet another photo of avocado toast for absolutely no reason.
If I'm ever stuck for ideas on what to post, I have a look through my recent searches on the blog or use the last couple of questions asked of me on social media to produce content. That way, my audience are telling me exactly what they want to know or see. Just ensure that each and every piece of content has a clear purpose, benefits your reader in some way and always links to the theme of your brand.
P R E S E N T A T I O N
Now you know how your content links to your brand and how it benefits your reader, you'll need to think about how you're going to present it. Keep in the mind the following:
- Creating content that you're interested in generally comes across better than what you're not.
- Whenever writing, include a strong intro and a good conclusion.
- Informative and teasing titles attract more attention e.g. "5 tips on" and "What you didn't know about..."
- The aethestic of your content needs to be eye-catching. Create lists, use bullet points and headers and mix up the use of bold and italics to emphasise key points.
- Make sure your content is easy to understand and read. Paragraph blocking can help with this.
Moral of the story, don't chase numbers. Chase credibility! Create amazing content that is hard to ignore, with a clear theme that is focused and tailored to your audience. And yes I know it's difficult to consistently create ground-breaking content but as long as you make sure it's worth someone's time then you'll be just fine xo