2018 Social Media Trends with Dani Hunter
There’s no doubt about it, video content is hot now right now. In 2017, a whopping 90% of content shared across social media was video related. We’re seeing more and more brands becoming acutely aware of the fact that we’re steering heavily into a mobile-first culture, consuming mostly video footage, and as a result influencers and brands alike are getting involved with the YouTube movement. Even if you’re not quite ready to make the transition into a fully-fledged YouTuber, there are a number of ways to engage with your followers on your socials that still include video.
1. On Your Feed
We’re seeing that video content gets digested by more people on your feed than the average photography post does, and while followers are generally less likely to hit like on video footage, the number of views are just as, if not more, valuable to brands.
If you are a YouTuber, take snippets from your vlog and add to your feed. Otherwise, using other mediums such GIFS have become another popular method of creating and sharing more engaging posts. As ever, the trick is to maximise engagement past 3 seconds to rack up those view numbers.
General observations of social media behaviour have shown that more people are looking at Stories than at posts on feeds. Brands are really taking notice of the ways in which influencers are capturing attention and engagement via their Stories, and we’re seeing influencers doing more advanced content creation on that platform (although I personally view less curated stories as more relatable).
The difficulty for brands with Instastories has always been the 24-hour lifeline but with the development of Highlights, Stories can be used as an efficient means of brand promotion of which many brands are starting to pay bigger influencers for. At Born Social, we’re treating Highlights as content pillars for brand work. Coupled with the ability to measure stats from Stories, we’ll see Stories become a key player for brands and influencers alike this year.
3. Live Streaming!
Live Streaming plays a vital role in 'humanizing' social by allowing the brand/influencer/individual to act in the moment and be their true authentic self. So much of social media today is polished and perfected, yet live streaming allows viewers to gain a small insight into people's lives and the behind-the-scenes of their brand. I am seeing more and more of my favourite brands and influencers jumping on the bandwagon because it's a great way to encourage real-time interaction between brands and followers, as well as engage with a bigger audience at one time.
*DID YOU KNOW? Instagram has just announced that they will start notifying accounts when a picture has been screenshotted, in a similar fashion that Snapchat has always done. It will be interesting to see the ways in which this might change how we engage with one another online.